Website Statistics

You can view your website statistics by going to Website -> Statistics section.

Please note this is an experimental feature which we're still fine-tuning while we gather data and perfect our methods.

Choose Which Time Frame To Analyse

You'll see in the top left of the first graph that you have a drop-down menu to choose which period you'd like to show the stats for. There are predetermined time frames such as 'This Week' or 'Last Month' or you can create your own custom date range.

General Statistics

The first group of statistics are for website traffic. You can see the unique visitors, page views, the percentage of people who click away from your website before engaging, and finally the average time spent on your web pages. These are shown in summary boxes at the top but are also displayed on a graph and table just below this.

Detailed Statistics

'Pageviews by Time of Week' gives you insight into which days and times most of your engagement occurs.

'Pages' lets you see a breakdown of which exact web pages your website visitors are visiting.

On the right-hand side of this you can see 'Referrers' which will tell you if any traffic is reaching your website from external domains, i.e clicking a link on a review site.

'Devices' will show you whether your website's visitors are using a computer, phone or another device when they access your site.

'Browsers' shows you which web browsers your visitors tend to favour.

UTM Analytics

UTM (Urchin Tracking Module) statistics show you where traffic has come through to you. For example, from a Google Advertising Campaign. These will be broken down into 'Source', 'Medium', 'Campaign' and 'Content'.

An example may look like:

Source: Google, Facebook, Instagram
Medium: Organic, Email, CPC
Campaign: 'Summer Sale'
Content: Typically used for paid traffic only and represents the ad's content