Set-Up Facebook Pixel

Facebook Pixels unlock enhanced functionality with Facebook including ad retargeting and conversion tracking.

Set-Up Facebook Pixel

To begin please sign-up/log-in to Meta Events Manager at: https://www.facebook.com/events_manager2/

Once you've completed the initial set-up select the Connect option and create a Web connection. If you're having difficulty make sure you've selected the correct ad account in the top right of Meta.

Next follow the process to enter a name for your data set, and to enter your website URL. You will then be asked to Find a setup method, please select the Do it yourself method.

Next select the Meta pixel only method.

Now select the Manually add pixel code to website option.

Next you will be provided with the tracking code for your website.

Now go to the Website -> Settings -> Tags section of your MotorDesk account and copy the tag into the Facebook Pixel field. We only need the tag ID but MotorDesk will automatically extract that from the tag. If this fails look for the fbq('init', '0000000000000000'); line and just copy the number into the Facebook Pixel field.

Now save the tag and return to Meta Events Manager to verify the pixel is working - note it may take a few hours for Meta to recognise the pixel is working.

Related Documentation

Set-Up Guidance

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